Motivation is creating
desire in employees’ heart to achieve organizational goals. It is psychology compried a five-tier model of human
needs, often represented as hierarchical levels within a pyramid and needs
lower down in the hierarchy must be satisfied before individuals can attend to
needs higher up (Trigg,2004).
In 1943 Abraham
Maslow was developed a hierarchy to represent different stages of motivation.
This can be used to define to describe the different stages potential clients
want to reach through their needs. It also shows the hierarchy between the
different kinds of needs (Jerome, 2013) .
·
Physiological
Need-These are basic needs which consist of the need for water, food,
oxygen, cloth, warmth, sex and sleep. They are the strongest needs because that
would come first in the person search for satisfaction.
·
Safety
Need-When physiological needs are met the needs for security can become
active. Due to the social structure adults have awareness of their security.
·
Love,
affection and belonging Need-The next class of need for love and belonging
can be emerging. The overcome feelings of loneliness are affected receiving
love and sense of belonging.
·
Self
Esteem-When first three classes of need are satisfied, self-esteem need can
be dominant. Be stable, high level of self-respect, respect from others is the
needs under self Esteem. The person feels self-confident by satisfying these
needs.
·
Need for
self-Actualization-Maslow has been described it as the person was “born to
do”. However, it is not always clear what a person wants when there is a need
for self-actualization.
Majority of researchers have been focused on self-actualization.
Abrahm Maslow has been determined that everyone cannot achieved self-actualization
need (Maslow,1995). Generally, needs are called as the basic human requirements.
Then author can be argued that if everyone cannot achieve it how it can be
concerned as a need? But in some circumstances self-actualization can be
concerned as self- fulfillment. According to Hamm, (1969) Maslow has been
concluded that highest level of self-actualization transcendent in human nature
and it is an important contribution to study human behavior as well as
motivation. Individual’s seek at different levels of development can be described
through this theory.
When all the needs mentioned above are
satisfied, then activation is necessary. Maslow describes himself as an
activating human being and doing what a person was "born to do."
"The musician must make music, the artist must paint, and the poet must
write." These needs make themselves feel restless (Jerom,2013). A person
feels tense, uptight, missing something, in short, restless. If a person is
hungry, dangerous, not loved or accepted, or devoid of self-esteem, it is very
easy to know which person is restless. However, it is not always clear what a
person wants when there is a need for self-activation.
References
Trigg, A.B., 2004. Deriving the Engel curve:
Pierre Bourdieu and the social critique of Maslow's hierarchy of needs. Review of Social Economy, 62(3), pp.393-406.
McLeod, S., 2018. Jean Piaget’s theory of
cognitive development. Simply Psychology.
Maslow, A.H., Stephens, D.C., Heil, G. and
Bennis, W., 1998. Maslow on management. New York: John Wiley.
Hamm, B.C. and Cundiff, E.W., 1969.
Self-actualization and product perception. Journal of Marketing Research, 6(4), pp.470-472.
Jerome, N., 2013. Application of the
Maslow’s hierarchy of need theory; impacts and implications on organizational
culture, human resource and employee’s performance. International Journal of Business
and Management Invention, 2(3), pp.39-45.
